With technology becoming ubiquitous in the agriculture sector, startups in the region are breaking conventional methods to supply inputs, assay quality and sell the produce. The intervention by startups is not only a win-win proposition for farmers but also for end consumers.
Faarms — an e-commerce marketplace enabled with artificial intelligence — is helping farmers in Haryana, Punjab, Chandigarh, Uttarakhand and Rajasthan to access over 1,500 products from brands such as Bayer, PI Industries, Crystal Crop, Godrej Agrovet, DeHeues, Asses, Bio Seeds and Corteva, among others. It was created with an idea to help farmers get critical crop-related advice at the click of a button.